Permaculture Hamilton

Theresa McCuaig's Urban Permaculture News

The brand that dares not speak its name

GrowSomething

Elizabeth Licata of Garden Rant weighs the pros and cons of Miracle-Gro fertilizer. Inspired by the Rose Parade of 2011, the Scotts Miracle-Gro company has subsidized urban community gardens with up to $1,500 each, as part of its Grow Something Greater campaign. Scotts has already donated 406 grants since its program began. It wants to help establish and develop a total of 1,000 green spaces by 2018. Scotts will announce 100 more grant winners on March 22, 2014. The interesting part of its advertising campaign is the downplaying their product’s name and focus on feelings, instead:

The brand that dares not speak its name | Garden Rant.

About these ads

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

289-639-3768

@PermiesHamilton PermiesHamilton@gmx.com
Follow

Get every new post delivered to your Inbox.

Join 129 other followers

%d bloggers like this: